Positioning4 min readJuly 26, 2026

We will never give you a score out of 10. Here is why.

We will never give you a score out of 10. Not because we cannot compute one, but because a number is the thing this whole category gets most wrong, and it is the thing that helps you least. A rating tells you where you supposedly rank. It never tells you what to change.

The Tiger Woods problem

The clearest illustration comes from golf, from a reviewer testing a swing analyzer that hands out scores:

my swing was 8.6, however (to test the abilities of the app), I put in a video of Tiger Woods hitting an iron shot and it returned a 7.5.
Duuuuj, reviewing GolfFix, App Store

A number that ranks the best player alive below an amateur is not a measurement. It is a decoration. And it quietly poisons trust in everything else the app says, because once you have seen it score Tiger Woods a 7.5, why would you believe the number it gave you.

A number is not something you can act on

Even a perfectly calibrated score would be the wrong output. Suppose your serve is a 6. Now what. Do you turn your shoulders more, move your weight forward, lower your contact point, or change your finish. The score cannot say. It compresses a dozen specific, fixable things into one figure that points at none of them. The players who actually break through never describe a number going up. They describe a single physical correction:

I didn't need a better forehand. I needed to stop standing in no-man's land.
Empower Pickleball

What we give instead

Instead of a rating, you get a short list of what to change, in order, and one thing to start with. Every report also has a part most tools would never include: what the camera angle could not check. If your clip hid something, we say so rather than inventing a confident guess. It is less flattering than a number, and it is the only version that helps you serve better on Tuesday.

This is a promise, not a tagline, so it lives in the product too. See how the rest of the field handles scoring, or read what Dinklix does and does not read.

See what you cannot feel

Dinklix draws a pose skeleton on a ten-second clip of your swing and names what your body did. It is coming to iOS. Join the early-access list and we will email you the day it is on the App Store.